Chai Break is a name synonymous to chilling for the people of Calcutta first, many cities thereafter. One of the forerunners of the Cafe Culture in Kolkata, Chai Break is Eastern India's fastest growing cafe chain having outlets spread across Kolkata, Guwahati, Bhubaneswar & Durgapur. With such a widespread menu and multiple outlets in various locations, Chai Break needed a comprehensive Offline and Online Strategy to rightfully manage the events, festivals promotions and organic branding.
Meraqi started off as their partners in digital marketing activities and later continued as their 360 degree marketing agency. Our core idea was to plaster Chai Break as the first thought, the first place whenever anyone from the age of 18 - 45 thought of chilling or spending a good time. From food to beverages, Chai Break has the best to offer along with the accessibility factor via multiple stores.
From planning campaigns around the same centrepiece to spreading awareness about the brand’s everyday happenings, new launches and innovations. We have planned multiple pain campaigns on various occasions that have resulted in rushing engagement, both offline and online. All the successful campaigns were later translated to offline activities too. Meraqi continues to actively handle marketing and advertising services for the brand.
Optimized by Seraphinite Accelerator
