Caldera is a craft beer brewed in Kolkata in a microbrewery called The GRID. The first craft beer to be loved by the folks of Kolkata, Caldera is aiming towards selling by the kegs throughout the city.
From the initial brainstorming to the launch of the brand, Meraqi has been a part of the positioning. For the launch, we managed to garner attention and create a buzz digitally, owing to the pandemic. Backed by data and consensus, the Caldera launch was a success with the followers/likes numbers reaching a fair 400 within 3 hours of the launch. We grew organically fortnightly and the posts had a massive engagement with more than 100 shares.
We continue to create a digital presence for the brand and the mascot, Cal, using social media.
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