What are the best keywords to target: Comprehensive Guide

Keywords are the most significant part to rank a website or blogs in the SERPs. When you are doing keyword research to increase website traffic, or make the website authority site. But there is a question that may disturbed you- ‘what are the best keywords to target?’

Whatever we do in Search Engine, we need to target keywords. But the problem is when you use a free or paid tool for keyword research, you will get a ton of keywords that make you confused and t don’t understand which keywords are best to target in SEO? 

This blog will guide you by covering the following topics:

1. What is keywords research?
2. Why is Keyword research important?
3. How to do keyword research?
4. The main elements of getting keywords to target.

1. What Is Keywords Research?

The term ‘keyword research’ is popular for those who are in digital marketing. If you are a beginner in this field, then let you know keyword research is the process by which you can research and identify the best keywords to target. 

‘Keywords is the key to success’- therefore, keyword research is the first crucial step to get success digitally. Identifying the keywords by which your target customers type into the search engine (Google). By adding them strategically, you can rank your website or blog on the SERPs. 

Now, take a most practical example, let’s say you want to rank your website on “Performance marketing” , you need to see if

1. This term has  adequate search volume, meaning this keyword has ample clicks from Google. A fair amount of People are searching this word  and clicking over what they get the results. 

2. Keyword competition- how difficult is it to rank for each keyword? This word has low competition- it will be easy to rank because ‘low competition’ means less online content is running on this keyword in the search engine. 

3. The most important factors are the need to look into- the search result time and search intent (What type of content are people looking for when they search for each keyword?). 

So, if you identify the word in good search volume, search result time, keyword difficulty low and have not any issue with the search results, then this word is gold for your website or blog.

2. Why is Keyword Research Important?

This question is common as well as important to know why you do keyword research. There are a lot of keywords and you need to target one of them, how do you know which is best? To get the answer, keyword research is the one thing only. 

Here are the benefits of conducting keyword research:

a. Know Market Trend

You can understand the market trend through keyword research. You will get relevant keywords  to center your blog or website to rank on it that people are really searching. 

b. Traffic Growth

When you get the best suitable keywords for the content you publish, the higher you will rank on the search engine. The more traffic you will get that will make your website rank high. 

c. Customer Acquisition

People when visiting your website or blog, they want to get what they are looking for. Through keyword research you will get to know what people are searching. You will gather them on your content that fulfill your target audience desire.  

d. Keyword Vs Topic

Keyword research helps you understand the subjects that interest people, and with the use of an effective SEO tool, it reveals the popularity of those subjects within your audience. The key focus is on identifying topics.

By analyzing keywords with a substantial monthly search volume, you can categorize your content into the desired topics. These topics then guide your keyword selection and targeting strategies.

3. How To Do Keyword Research?

To do keyword research, you can follow these steps:

• Brainstorm a list of seed keywords. These are the main topics or themes related to your business or website. For example, if you sell diamond jewelry, your seed keywords might include “diamond jewelry set,” “diamond jewelry for bride,” and “diamond jewelry for wedding”.
• Use keyword research tools to expand your list of keywords. There are many different keyword research tools available, both free and paid. Some popular options include Google Keyword Planner, Semrush. And Ahrefs. These tools can help you find related keywords, long-tail keywords, and keywords that your competitors are ranking for.
• Analyze your keyword list. Once you have a large list of keywords, you need to analyze them to determine which ones are the best fit for your website.
• Organize your keywords into groups. Once you have analyzed your keyword list, you can organize your keywords into groups based on their relevance, search volume, and intent. This will help you to create targeted content that is optimized for specific keywords.
• Choose your primary keywords. Each piece of content on your website should be optimized for a single primary keyword. This is the keyword that you want to rank for in search engine results pages (SERPs).

Here are some additional tips for doing keyword research:

• Use long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords. For example, instead of targeting the keyword “running shoes,” you could target the keyword “best running shoes for women.”
• Consider your target audience: What kind of language do they use when they search for products or services like yours?
• Use Google Trends: To see how search volume for keywords has changed over time. This can help you to identify trending keywords and avoid keywords that are declining in popularity.
• Keep your keyword list up-to-date: Keyword trends can change over time, so it’s important to review your keyword list regularly and make adjustments as needed.

4. The Main Elements Of Getting Keywords To Target 

Here are the main elements that you need to look into when conducting keyword research. 

a. Keyword Relevance

How relevant is each keyword to your business or website? Google evaluates and ranks content based on its relevance to user queries. The notion of search intent is crucial; for your content to rank, it must align with the needs of searchers. 

Moreover, your content should stand out as the most valuable resource for the given query. Google prioritizes content that offers superior value, so if your content doesn’t outshine existing alternatives on the web, it’s unlikely to rank higher.

b. Keyword Search Volume

How many people are searching for each keyword? While your website may secure a spot on the first page for a particular keyword, if that term is rarely searched for, it won’t generate traffic. It’s akin to establishing a business in a deserted area. 

Monthly Search Volume (MSV) gauges keyword popularity by counting the number of searches it receives each month from all audiences.

c. Authority

Google prioritizes sources it considers authoritative, so it’s crucial to establish your website as a reliable source. This involves creating valuable and informative content on your site and actively promoting it to gain social signals and backlinks. 

If your site lacks authority in a particular niche or if prominent sources dominate the search engine results page (SERPs) for a keyword, such as Forbes or The Mayo Clinic, ranking might be challenging unless your content stands out exceptionally.

Final Words: Keyword Is The Key

However, this is not the most definitive guide on how to do keyword research. But if it guides you to start it. 

Many people out there are using keywords to simply come up with an idea. They forget to check volume, search intent, keyword difficulty. 

Hopefully, now you may know better!

However, it is an open space where you can share your words or doubts in the comment section. Meraqi Digital would like to connect you with the Best Digital Marketing Agency in Kolkata. 

 

FAQs (Frequently Asked Questions)

There are many questions that people have asked many times. We gathered a few questions with answers here. So, let’s check them out!

Q1.  What Is Good Keyword Difficulty?

The moderate keyword difficulty is 30%-70%. It means it has a good search volume with low competition. 

Q2. What Is KD% In SEO?

KD% is  a keyword difficulty in SEO metric that estimates how hard to rank on the first page in Google search engine. 

Q3. Does Keyword Difficulty Matter?

Yes, keyword difficulty does matter. It helps you to find out the best keywords. 

Q4. Types Of Keywords To Target?

There are 7 types of keywords to target:

• Generic Keywords. 
• Long-tail Keywords. 
• Short-tail Keywords. 
• Exact Match Keywords. 
• Topic-Based Keywords. 
• Evergreen Keywords. 
• Location Keywords.