ITC Sunrise Spices, a well known regional player in the spices industry came to us with a plan - to launch their products in Bihar, along with some state specific products. Their aim was to create a presence not as an outsider, but as someone who is Bihari too!
With launch activities discussed and planned, as well as an engagement activity with local brand Lallantop, Sunrise Spices was all set to begin delivering amazing taste!
Still in its nascent stage, our efforts on a daily basis function for two different goals. Expand their presence on social media with more audience participation, and to ensure the brand’s personality is relatable to the audience.
Optimized by Seraphinite Accelerator
