An established spice brand in the state of West Bengal, with some presence in other places, ITC came to us with a simple vision in mind - to make the brand look like and speak like it belongs. It is one of the people it caters to.
With close creative conversations with the ITC team and our internal team, various ideas were floated as well as executed to establish the brands presence in West Bengal. This includes the promotion of Durga Puja video song that exceeded our initial performance estimates and was accepted lovingly by users.
After months of working, it can now be said that ITC Sunrise (Bengal) has seen a steady rise in their online presence and now sound like they belong.
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