One of the leading cloud kitchens by ZING Restaurants, Deja Bowl is known for revolutionising meal bowls and hassle free eating. They play a major role in bringing the bowl culture meals to the city. The core idea was to reach out to as many people as they can by being their first preference.
Meraqi acts as a brand consultant and design partner to the brand by catering to all their online and offline media needs. We were extremely thrilled when we got the chance to revamp the brand in 2019.
The idea was to give it a completely new, young and edgy look that would represent their idea of hassle-free meal bowls. We changed the logo and keeping the new logo in mind, a more fun and relevant packaging was created for the brand. Along with revamping the brand, we created and executed successful launch campaigns for new dishes. We digitally launched the brand in new cities – Pune, Hyderabad and Bangalore. We’ve executed many successful campaigns and giveaways for different occasions and general awareness of the brand.
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