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Scaling to 3X ROAS profitably in 4 months
Niche: Baby Clothing
Platforms: Multiple
Overview
A premium babywear brand offering 100% cotton clothing for newborns and toddlers. Despite stellar products, they lacked digital visibility in India and needed a performance-led strategy to grow awareness, sales, and ROI.
Challenges
Limited online presence in a competitive market
High CAC and low brand discovery
Need for optimized ad spend and better returns
Objectives
Establish a strong digital footprint
Scale sales & achieve 4X ROAS via Google & Meta Ads
Improve retention and repeat purchases
Approach
Execution
KPIs / Results
Increase in Sales
Returning Customers
Conversion Rate
Decrease in CPC
Key Takeaways
Finding the right audience is everything – strategic targeting fuels growth.
Ad optimization requires patience – letting campaigns stabilize leads to better results.
Creative & copy matter – engaging ads drive conversions.
Search intent & keyword targeting are game-changers for Google Ads success.
Scaling smartly through automation ensures long-term sustainability.
