OK Play is the largest manufacturer of plastic moulded toys, fun -stations, playground equipment and children’s furniture in India.
Meraqi came on board as their digital partner and helped them increase their digital reach by using a well planned mix of organic media (posts and landing pages) and paid media (Facebook ads, Instagram Ads, Google Search and Display Ads, YouTube ads and eMail Marketing).
The campaign led to a large number of enquiries flowing in from all channels. To seamlessly handle all enquiries and not lose out on potential leads, we worked with OK Play’s internal team to deploy use of third party tools to assemble leads coming from various digital channels into one place to make it easier for the sales team. In just one month, the conversion ratio of enquiries to hot leads increased from 10% to 15%.
