The most noteworthy casual-dining Dhaba chain headquartered in Kolkata and spread across different cities in India, Rang De Basanti Dhaba is a larger-than-life brand that loves experimentation and usually, is the talk of the town.
Helping them keep up with their brand language & tone, Meraqi functions as their 360 degree marketing service agency. We launched and promoted different occasional menus for Summer, Monsoon, Winter or Aam Festival along with promoting them on social media. We conceptualised, designed and launched a special evening snack menu, ‘Basanti Adda’ including the logo and lockup, and promoted it via social media. Recently, we revamped the menu, in-house posters, t-shirts and other print creatives along with an online campaign that changed the brand’s approach with the tagline – Dil Se Desi being imprinted in the mind of the audience.
We planned and executed successful launch campaigns for new outlets in Sodepur, Uttarpara, Behala and Star Mall along with designing print assets for the same and executed outdoor campaigns for Durga Puja in some of these outlets. Some in-house signages were designed for the backend at all outlets.
In general, we designed and executed paid and organic campaigns to increase brand awareness. We promoted online delivery via Basanti Delivers on social media and generated leads for franchise owners through successful ad campaigns.
Optimized by Seraphinite Accelerator
