STRATEGY / EXPERIENCE DESIGN / COMMS

HOMEMADE

(This project does not belong to Meraqi but was worked upon by one of the team members at Meraqi in their agency life. Case study credit – FullSIX UK)

Sainsbury’s provided FullSIX with the challenge to create the UK’s number one online food network. The brief was to create a go-to destination and community designed around the emotional and practical needs of consumers. FullSIX delivered this through a blend of fun, practical content and tools that adapt to time and device.

A core focus of the project was to help people embrace and enjoy the reality of home cooking in everyday life.  The platform also gives people an opportunity to share and learn from one another. FullSIX focussed on Sainsbury’s core target segments – Hectic Housewives & Confident Cooks. That said, the site has broad appeal to everyone with an interest in food, cooking and eating.

FullSIX launched Homemade in September 2014 and the site has been very well received by the client and also the wider online food community. Helen Hunter, Director of Customer Data and Relationships at Sainsbury’s described Homemade as “Truly a thing of beauty. Well done to all involved.”



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